REGARDE
Forty-six objects.
One light on each.
A house that ends at the brow is a house with one idea. This one runs from the skin under everything to the garment worn beneath the clothes, and where a thing is cut for one body, it says so plainly.
The half-second
We don't promise. We show. The rest is advertising.
Regarde is French for look — said as an instruction, not a request. Six letters, then the E. It is never the last letter by accident.
Small, precise decisions with camera-proof results. A brow that reads as bone. A lip that reads as health. A line under a shirt that nobody can name.
We make no claim we cannot show. There is no before photograph on this page, and there never will be. The prices are here, in whole dollars, next to the objects they belong to.
Six, out of forty-six
Six is not the house. It is the shortest way to show that the house is not one shelf — a brow, a lip, a complexion, a hair texture, and two garments cut for two different bodies. The other forty are one click away.
All forty-sixWhere it reaches
Nine departments. The skin underneath, brows, complexion, lips, facial hair, hair for wave, curl and coil, the body, the garments worn beneath the clothes, and the tools that serve all of it.
They were chosen one at a time, against a far longer list. Most of what was considered is not here — an object stays only where it does something the one beside it does not.
Where a thing is cut, sized, shaded or scented for a particular body, the page says which body. Where it is not, it does not pretend to be.
Forty-six objects on 22 shelves, read in nine departments — one picture on every card and two or three more inside every product.
The nine, and what is on themBlack on black
Two blacks in one frame.House note — on the register everything is shown in
Only the light tells them apart.
Nine departments — the skin under everything, brows, complexion, lips, facial hair, hair for wave, curl and coil, the body, and the garments worn beneath the clothes.
Every object carries its price on its own page, in whole dollars. No ninety-nine-cent endings, no countdown, and no launch price that quietly becomes the price.
Made to be noticed. Never announced. If someone can name what you did, we drew it wrong.
The complete thought
La Routine — three minutes
Prep, then structure, then the finish. Three objects out of forty-six, chosen because this is the shortest complete thought the house has — not because three is a better number than one.
Three steps, three minutes, one order. The house’s three-piece arrangement.
The letter
The house writes.
Rarely, and only when something changed.
A letter when an object joins the catalogue, when one leaves it, or when a price moves — and nothing in between. What we know and what we do not is written the same way here as it is on the product pages.
support@maisonregarde.com reaches the desk that reads it.
